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Zelnick Looks Past GTA 6 Launch Toward Take-Two's Next Decade

Industry·November 10, 2026

Zelnick Looks Past GTA 6 Launch Toward Take-Two's Next Decade

Ten days before Grand Theft Auto VI arrives, Take-Two Interactive chief executive Strauss Zelnick sat down with IGN to discuss what he expects from the game and where the publisher goes once it is out. According to the interview's headline and summary, the conversation covers expectations for the launch, the future of GTA Online, and the company's outlook for the decade ahead.

The timing makes the interview hard to ignore. GTA VI is widely expected to be one of the largest entertainment launches on record. Its predecessor, GTA V, has sold more than 200 million copies since 2013, and GTA Online has remained a major source of player activity long after its debut. Any signal from Take-Two's top executive about how the new game will sit alongside that online service is likely to be read as a guide to the company's plans for the next several years.

Investors and players are also watching Take-Two's business closely. The publisher has long leaned on the GTA franchise as the centre of its portfolio, so how the launch performs, and how Rockstar keeps the online experience running after release, will shape expectations for the company's revenue from here.

For the detail behind Zelnick's answers, the full IGN interview is the place to go. It is worth reading in full for anyone tracking the publisher's direction.

Reporting based on an external source.