GTA 6 Pre-Orders Running Hot, Take-Two CEO Says

Take-Two Interactive chief executive Strauss Zelnick gave investors and fans an upbeat read on Grand Theft Auto 6 during the publisher's Q2 2027 earnings call. He said pre-orders are tracking well above expectations, and he suggested the game will set a new baseline for the company going forward.

Zelnick was restrained on specifics. The remarks summarized here do not include a pre-order number, and he said the figures would speak for themselves once they are public. That fits Take-Two's usual approach of letting sales data and milestones carry the message rather than offering running commentary on player interest. Still, a CEO going on the record that pre-orders are running ahead of the company's own expectations is a meaningful signal for a title that has been one of the most anticipated releases in the industry for years.

The stakes are high. Grand Theft Auto is one of the biggest entertainment franchises of the past decade, and Grand Theft Auto V continues to earn for Take-Two long after its launch. If the sequel opens to strong demand, it would reset expectations for how much a single game can contribute to the publisher's results, and it would shape how investors judge the company's long-term plans.

The next concrete data points will be any official pre-order figures, the game's launch performance, and whether Take-Two updates its outlook. Until then, Zelnick's comments are a confident signal rather than hard numbers, and readers should weigh them that way.