Ubisoft Hands Massive the Keys to Splinter Cell and Ghost Recon, Reveals New IP March of Giants

Ubisoft has reshuffled its structure again, and this time the big winner is Massive Entertainment. The Swedish studio behind The Division series, Star Wars Outlaws and Avatar: Frontiers of Pandora is being elevated into what the publisher describes as a second major part of the company, with a wider remit that covers more of Ubisoft's studios and game brands.

Among the franchises coming under Massive's umbrella are Splinter Cell and Ghost Recon, two long-running tactical series that have spent years in various states of limbo. Both have been waiting for a clear direction, and placing them alongside The Division suggests Ubisoft wants a single group to shape its shooter and stealth-action lineup.

Alongside the restructuring, Ubisoft confirmed that Massive is working on a brand new, original game called March of Giants. Details on the project are thin for now, with no genre, platform or release window spelled out in the announcement. Still, an original IP from a studio best known for large-scale licensed and franchise work is a notable change of pace.

The move is the latest in a string of organizational changes at Ubisoft as the company tries to streamline how its studios are run and how its big brands are managed. Giving Massive a bigger role signals confidence in a team that has delivered some of the publisher's most visually ambitious open-world releases in recent years.

What it means for fans is still open. Splinter Cell and Ghost Recon followers will want to know whether existing projects stay on track or get rethought under new leadership, and March of Giants will need a proper reveal before anyone can judge it. For now, the headline is clear: Massive has just become one of the most important studios in Ubisoft's future plans.