Rockstar Plans Star-Studded GTA 6 Launch Festival in Miami

Rockstar Games is reportedly planning a launch event for Grand Theft Auto 6 in Miami, described as a festival and expected to feature a roster of well-known musical acts. The details available so far are thin, including the exact date, the full lineup, and whether the event will be open to the public or limited to invited guests and press.

The location is hard to miss. Grand Theft Auto 6 is set in Vice City, a fictionalized version of Miami that the series has leaned on since Vice City first arrived in 2002. Hosting the launch in the real city lets Rockstar tie the marketing directly to the world players will be exploring, and it gives the publisher a chance to put the franchise's signature look and attitude on a stage rather than a screen.

Launch events with celebrity performers are not unusual for big releases, but they are rare for Rockstar, which has generally let its trailers and in-game material do most of the talking. A live event of this size would signal how seriously the company is treating the final stretch before release.

Until Rockstar confirms the particulars, the story rests on the reported plans. Fans should watch the company's official channels for a date, a lineup, and any details on how the event will be shared with people who cannot attend in person.