GTA 6's First TV Spot Skips the Shower and Shows Off Lucia's Hair

GTA 6 now has its first TV commercial, and it is not a straight copy of the launch trailer. The most noticeable difference is what has been left out. The steamy shower scenes that drew attention in the original trailer do not appear in the spot.

What the ad does give room to is Lucia, one of the game's two protagonists, and her hairstyling. The commercial lingers on her hair, which the coverage describes as fancy hair tech, so the focus shifts from the more provocative moments to a character detail that is easy to show on screen.

The change is small, but it is the kind of difference fans tend to notice when comparing an ad with a trailer. Details beyond what is shown in the commercial, including where and how often it will air, were not part of the source material.